60% of ZTE Handsets Shipped to International Markets
SHENZHEN, China–(Business Wire)–
ZTE Corporation (”ZTE”) (H share stock code: 0763.HK / A share stock code:
000063.SZ), a leading global provider of telecommunications equipment and
network solutions, today announced that ZTE had shipped 28 million handsets
globally in the first half of 2010, which represents a significant 40% increase
year-on-year. This is attributed to the increasing market demands from
international markets, as well as a spike in 3G usage in China and smartphone
popularity worldwide.
Continuous breakthrough in high-end markets
In the first half of 2010, ZTE had shipped 17 million handsets to the
international markets (i.e. markets outside China), making up 60% of total
shipments. This is an increase of 30% year-on-year. For the European market, ZTE
recorded a year-on-year increase of 150%.
In UK, the sales of ZTE handsets in Q2 2010 exceeded 1 million units, and the
sales in France also exceeded 1 million in the first half of the year. ZTE
partnered with all the top operators in Europe, and received widespread
recognition from clients through its work in custom-made Android smartphone
handsets and WCDMA custom-made units.
ZTE has also achieved a tremendous breakthrough in the U.S. market. Salute, a
custom-made handset developed by ZTE with Verizon, was launched in the U.S. on
August 19, 2010.
In Japan, ZTE collaborated with Softbank to introduce customized handsets for
the elderly and a 3G monitor, which were key products in Softbank`s summer
product launches.
3G in China drives demand for ZTE handsets
ZTE capitalized on the burgeoning China 3G market to provide a comprehensive
range of terminal products for the three major telecom operators in China. ZTE
has shipped 11 million handsets in China in the first half of 2010, representing
a solid 75% year-on-year increase.
ZTE provided a comprehensive range of China Multimedia Mobile Broadcasting
(CMMB) terminal products to support China Mobile`s mobile TV interactive
services. ZTE`s flagship U230 handset was also a top seller for China Mobile. In
the area of WCDMA and EVDO handsets, ZTE`s 3G handsets (around RMB1000;
approximately USD 147) were a major factor driving the rapid adoption of 3G
usage in China.
In addition, ZTE intensified its R&D efforts to target the high-end consumer
market. ZTE holds the biggest number of 3G terminal product patents in China,
and will launch a full series of Android smartphones for the three major mobile
phone standards.
Excels in the smartphone market
According to IDC`s latest report, the total global shipment of smartphones in 1H
2010 was 118 million units, which represents an increase of 54% compared with
76.8 million units in 1H 2009. This rapid increase in market demand is a strong
driver for the growing popularity of ZTE smartphones.
In the first half of 2010, ZTE launched nearly 10 types of Android handsets,
including the Racer, Link and X850 models which had been adopted by H3G in the
UK, Bouygues Telecom in France, VIVO in Brazil and other markets. In China, the
ZTE X850 phone became one of the major Android mobile devices offered by China
Unicom.
As a partner of Microsoft, ZTE is working closely on Windows Phone 7.0 product
development after the global launch of the WM6.5 handset last October in
Portugal and other countries.
In terms of engineering and design, ZTE`s handsets support various mainstream
smartphone operating systems ranging from Linux to Windows, from Android to OMS,
and from BMP to Meego. The company provides comprehensive handset customization
services for global operators.
ZTE Corporation
Margrete Ma, +86 755 26775207
ma.gaili@zte.com.cn
or
Edelman PR
Jowie Law / Andres Vejarano
+852 2837 4747 / 2837 4735
jowie.law@edelman.com / andres.vejarano@edelman.com
Copyright Business Wire 2010
