Brightcove-powered live stream event with chart-topping Irish group, Westlife
CAMBRIDGE, Mass.–(Business Wire)–
Brightcove, the leading online video platform, today announced that Telefónica
O2 Ireland has chosen Brightcove to support a host of new online video
initiatives, including highly popular live events like the recent intimate gig,
“A Night in with Westlife”. O2, a leading provider of mobile services and
communications solutions to more than 1.7 million customers in Ireland, is
taking advantage of the wide-ranging innovations in the Brightcove platform to
deliver high quality, interactive online video experiences.
“Video provides a powerful means for our customers to interact with and share O2
content, which leads to more time spent across our Web properties and higher
levels of customer engagement,” said Jonnie Cahill, Head of Communications and
Sponsorships at O2 Ireland. “The Brightcove platform enables us to easily
deliver a variety of video initiatives, from major live concert events with top
artists in the region to user generated content for promotions and contests.”
With Brightcove, O2 has access to the most comprehensive and advanced features
for publishing and distributing online video content, as well as for delivering
interactive, high quality live feeds for major events. The Brightcove-powered “A
Night in with Westlife” event on August 20th was available to fans from Ireland,
UK and Germany to watch the popular Irish group perform.
Leading up to the event, O2 also published a variety of backstage video
interviews and footage of Westlife using the Brightcove platform to help drive
attendance for the main live event. Fans were also able to upload videos of
their own prior to the event, while cross promotions were done on O2blueroom.ie,
Facebook and Twitter thanks to Brightcove`s easy integration with third party
social networks and sites.
“O2 continues to introduce a variety of innovative content programs and generate
tremendous interest in its online video initiatives,” said Jeff Whatcott, senior
vice president of marketing at Brightcove. “With Brightcove, O2 is able to
deliver a high quality, interactive experience to millions of customers. The
successful Westlife event is a great example of the power and flexibility of the
Brightcove platform, and we anticipate many more successful video initiatives
from O2 in the future.”
About Brightcove
Brightcove is a cloud-based online video platform. Media companies, businesses
and organizations worldwide use Brightcove to publish and distribute video on
the Web. Founded in 2004, Brightcove has offices across North America, Europe
and Asia and customers in 48 countries. For more information, visit
http://www.brightcove.com.
Europe
AxiCom for Brightcove
Sheena Riviera, +44 20 8392 4064
sheena.riviera@axicom.com
Copyright Business Wire 2010
