Service Providers Gain Best Practices for Launching Their Own Content Delivery
Networks as They Launch “Open Play” Services, Take Back Control of the Network
GRONINGEN, Netherlands–(Business Wire)–
Consumer demand for service providers to deliver content to any device, at any
time and in any location is growing more prevalent each year. Consumers are
gaining additional control over how they access content, whether it`s through
personal computers, mobile devices or set-top boxes, challenging service
providers` traditional walled garden offerings and threatening their position in
the content delivery value chain.
Jet Stream BV, the leading provider of content delivery network (CDN) solutions,
has outlined key strategies for service providers to launch their own three
screens CDNs to support this rapidly-growing need. By deploying their own CDNs,
service providers have a platform to upsell premium services to subscribers,
helping them differentiate their offerings from competitors, as well as monetize
the distribution of online media and over-the-top content. On-net CDNs also
permit service providers to offload traffic, allowing them to manage large
amounts of content, and supply advanced wholesale hosting and delivery services
to content owners.
“All service providers need to do is follow the eyeballs,” said Stef van der
Ziel, Jet Stream CEO. “Thanks to the Internet, consumers are revolutionizing the
way they access content, and content owners and advertisers are following their
lead. Service providers don`t want to be left behind; they want a portion of the
content distribution opportunity. To do this, service providers must evolve from
triple play services to ‘open play’ platforms that deliver content to all three
screens.”
Jet Stream provides five key points service providers must consider to stay
relevant in the CDN value chain, monetize the delivery of content and avoid
becoming obsolete in today’s content distribution business.
* Embrace OTT – Instead of viewing over-the-top (OTT) video as a threat to
traditional, walled garden services, service providers must leverage the OTT
opportunity, offering premium OTT services through their networks. By supporting
OTT offerings, service providers can guarantee to content owners a high level of
service quality and lower distribution costs, while at the same time monetize
the delivery of OTT content.
* Support mobile content – Service providers must support the growing amount of
content delivered to mobile devices. “Micro-edge” CDNs deployed at the outer
edges of a network ensure delivery of content to mobile devices. Micro-edge CDNs
don`t rely on the large amount of appliances and other hardware needed to
support traditional CDNs, requiring only a small amount of space at a cell tower
site or other “edge” locations for delivery of content to mobile devices.
* Go local – Most content accessed by consumers is produced locally. An on-net
CDN enables service providers to deploy regional and local distribution hubs to
deliver local and global content.
* Control network logistics – Instead of relying on a centralized hub for
delivering content, service providers can deploy on-net CDNs at regional or
local hub sites. Through this approach, service providers can guarantee a high
level of quality for content sent through their networks.
* Stay flexible – When they launch their own CDNs, service providers must avoid
using rigid, appliance-based CDN infrastructure. An open, software-based CDN
platform can start small, be scaled to meet future growth needs and rapidly meet
future requirements.
VideoExchange, Jet Stream`s solution for supporting the three screens CDN, is a
software-based platform for rapidly and cost-effectively launching a CDN.
VideoExchange allows service providers to avoid lock-in to a single,
appliance-based CDN architecture, which requires a time-consuming, expensive and
vendor controlled approach for launching a CDN. VideoExchange eliminates the
need for caching or DNS servers, instead providing an optimized platform that
replicates content for delivery across a CDN. VideoExchange also supports on-net
or micro-edge CDNs deployed closer to the network edge. More on VideoExchange is
available at http://www.vdo-x.net.
Jet Stream has developed a white paper, titled “Telco CDN strategy 2010,”
outlining how service providers can launch their own three screens CDN strategy
and participate in the content delivery value chain. The white paper is set for
release in conjunction with the IBC Show, Sept. 9-14 in Amsterdam. Requests for
the white paper can be made to whitepaper@jet-stream.nl.
About Jet Stream
Jet Stream is the expert in the CDN industry. In business since 2002, the
company helps its telco customers save money by offloading traffic, monetize CDN
services and accelerate premium Web, mobile, IPTV and OTT content.
Jet Stream develops next generation CDN technologies. The company`s cutting-edge
software is cost-effective and quick to deploy when compared to more expensive
and inflexible hardware, DNS and caching-based CDN solutions.
Jet Stream is a privately owned and fast-growing vision leader. The company has
been profitable since the start and has deployed more than 25 CDNs, with a
record of 12 CDN deployments in the past year.
More on Jet Stream is available at http://www.jet-stream.nl.
VisiTech PR for Jet Stream
Michael Hopkins, 303-752-3552 ext. 230
JS@visitechpr.com
Copyright Business Wire 2010
