Revolutionary WIRED Reader Application Delivered Through New Adobe Digital
Publishing Technologies
SAN JOSE, Calif.–(Business Wire)–
Adobe Systems Incorporated (Nasdaq:ADBE) has unveiled a new digital viewer
technology that enables print publishers to bring stunning digital versions of
their magazines to life. This new publishing software was developed with input
from Condé Nast`s WIRED magazine, a publication that recently debuted a digital
edition for Apple iPad, utilizing the new digital viewer technology. WIRED`s
June issue Reader application, now available through the Apple iTunes App Store,
is built using Adobe`s digital viewer software.
“Adobe`s work with WIRED has resulted in a digital magazine format that creates
an immersive experience, allowing a publication`s unique content, look and feel
and advertising to stand out in the digital realm,” said David Burkett, vice
president and general manager, Creative Solutions at Adobe. “We aim to make our
digital viewer software available to all publishers soon and plan to deliver
versions that work across multiple hardware platforms. It`s safe to say that if
you are already working in InDesign CS5, you`ll be well on your way to producing
a beautiful digital version of your publication.”
With engaging, interactive features and a fresh navigational metaphor, the WIRED
Reader showcases the capabilities of Adobe`s new digital viewer technology,
allowing readers to experience video content, slide-shows, 360 degree images and
rotate content in vertical and horizontal modes. Designed by the award-winning
print team, the WIRED Reader goes several steps further, taking advantage of the
tablet form factor and enabling readers to explore magazine content using touch
gestures, including a zoomed-out browse mode, to see the content of the issue at
a glance. Readers are able to experience the design fidelity of a print
magazine, with the dynamic interactivity of digital media.
The viewer technology also promises a new advertising paradigm. With the WIRED
Reader major corporations are already using the new interactive features to
deliver high-impact brand campaigns. These advertisements encourage readers to
interact with each brand, integrate seamlessly with the content and keep readers
within the magazine experience. Adopting this new digital magazine medium,
publishers have the opportunity to expand their advertising inventory and by
reaching readers in new ways, increase circulation and deliver incremental
digital revenue.
“Our partnership with Adobe allowed us to re-imagine and rebuild a print issue
into an amazing digital magazine experience on iPad,” said Thomas J. Wallace,
editorial director of Condé Nast. “WIRED`s visionary execution of Adobe
technology expands the potential of this new medium for all Condé Nast
magazines. Our work with Adobe is just beginning. We expect to use this
technology to deliver more of our publications over the coming months.”
Created with Adobe InDesign CS5 and additional Adobe publishing technologies,
the WIRED Reader showcases how Adobe is enabling magazine and other publishers
to deliver groundbreaking experiences across tablets, smartphones and other
devices. Soon, the company plans to deliver software on Adobe Labs that will
help publishers to transform InDesign CS5 layouts into compelling applications
like WIRED Reader. Because this digital magazine solution integrates tightly
with Adobe Creative Suite 5, publishers can expect to leverage their existing
workflow investments and designer skills.
The WIRED Reader can be downloaded from Apple iTunes App Store and costs
US$4.99.
To learn more about the Adobe`s digital publishing platform for magazines,
eBooks and newspapers go to: www.adobe.com/go/digitalpublishing
To view a video of the WIRED Reader on iPad, visit:
http://tv.adobe.com/watch/xd-inspire/introducing-wired-on-ipad
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime,
anywhere and through any medium. For more information, visit www.adobe.com.
©2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
InDesign and Creative Suite are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Press/ Analyst Contact
Adobe Systems Incorporated
Russell Brady, 408-536-6048
rbrady@adobe.com
Copyright Business Wire 2010
